Tuesday, January 9, 2018

Atlanta Records Part 15 Escapades

Most any Part 15 hobbyist is already familiar with Atlantic Records extensive run of utilizing Part 15 during the mid 1990's... It all begin at the Holland Tunnel and took off from there. For several years Danny Buch of Atlantic Records along with the assistance of the previous decades Talking House creator, custom transmitters were designed, with which they micro-broadcasted everything from live Led Zeppelin concerts to unknown bands to entertain frustrated drivers who were often caught in congested traffic jams.. and then it inexplicably came to a sudden end.

Why? The FCC was well aware of them; occasionally keeping them in check. Their multiple tiny stations were receiving nationwide attention in magazines, newspapers and television network news. Promotions were strong and the majority of public response was positive - Everything was great, then everything went dark.


What Happened??
That's what I wanted to know. So about a year ago I scoured around and compiled every piece of information I could find concerning Atlantic Records part15 escapades in hopes that somewhere an answer could be revealed; but found nothing. I've considered attempting to contact Atlantic Records Danny Buch himself; the main guy behind it all.

~~~~~
One can only speculate. Maybe they just got tired of messing with it, after all it's not like a major record company doesn't have their hands full enough already. Or maybe it was due to their installation methods not being quite kosher per the rules.. It's interesting to note amongst the last articles mentioning their broadcast reported a complaint had been received of their signal being heard two miles or more from the transmitters... That could explain it, because as you can note in the videos the installs shown appear to have been utilizing very long grounds... Maybe they just pushed their luck too far. Maybe we'll never know for sure.
~~~~~

Nevertheless, it's a great story to illustrate potential uses of part15AM broadcasting. Here is a compiled dozen or so articles and some video I had stored away, chronicling the sequence of events concerning Atlantic Records Part 15 history from June 1994 until sometime in 1996 when those stations discontinued operation. Some are actual scans from the original and some are text only versions of the original articles;

We begin with the longest article, (text only version) which is also the earliest published mentions I was able to locate...

~~~~~~~~~~~ June 29, 1994: ~~~~~~~~~~~
 
Network Forty Magazine June 29, 1994
WHY? Commentaries, Musings and More by Gerry Cagle

I was reminded of one of my favorite Blues tunes yesterday. The lyrics came to mind during a phone call from Danny Buch of Atlantic Records. Danny was sharing his excitement about an idea that had blossomed into a great promotion for his company.

After commuting into New York City for who-knows-how-many years, Danny finally had enough of the silence he endured going through the Holland Tunnel. For those of you who are unfamiliar with the drive from New Jersey into the city, if you don’t go through the Holland Tunnel, you ain’t gonna get there. (Unless you go way north over the George Washington Bridge, but that another story, another promotion and another Editorial.) Anyhow, that trip through the tunnel can take anywhere from two to twenty minutes during a regular commute. More, of course, if there is an accident. And while you’re in the tube, you can’t hear anything. It’s like being underwater. You’re cut off from all communication with the outside world. Forget your radio. Forget your mobile phone. For those few minutes, you’re all alone with your thoughts. And for many people, especially New Yorkers, that can be a very scary feeling.

So Danny started playing, “What if?” and came up with some startling ideas. “What if we could somehow play music (Atlantic product, of course) to the people in the cars?” How could that happen? The tunnel shut out all forms of communication, didn’t it? Maybe…maybe not.
Danny had seen all the signs near airports instructing motorists to tune to a certain AM channel for traffic instructions. He wondered, “What if we could do the same thing in and around the Holland Tunnel? Impossible, right?

Danny checked it out and found that he could operate AM transmitters that broadcast in a very restricted area. If the transmitters operated at less than 1/10th of a watt (about ¼ of a mile in reach), the FCC had no jurisdiction. That meant no license to contend with, no rules and regulations to follow and, most important, no format restrictions.
Atlantic purchased the transmitters and produced tapes of their artists. This week, it’s B Tribe. Next week? Another artist. Sexy-voiced Sr. VP Promotion Andrea Ganis announces the song and the artist on the “station” and advises listeners where they can buy the CD at the lowest possibly price.

Atlantic promotion people swarmed the sidewalks on each side of the tunnel wearing sandwich boards advertising commuters to “Tune Your Radio To AM 1510 For Music And Money.” In the future, Atlantic plans to run contests giving away cash and prizes. Listeners will be told to go to specific retail outlets, buy the CD and possibly win thousands of dollars in cash.
Nearly two million people travel through the Holland Tunnel every day. Out of that two million, I’m sure there are many who work for companies that would benefit by some form of advertising to the rest of the moles. When the sandwich boards went up and the transmitters went on, the majority of those two million commuters said, “Holy Cow, why didn’t I think of that?”

It’s a fantastic promotion aimed at the primary, music-buying demographic sought by most advertisers. A cume-building monster. Forget quarter-hour increases, this locks your audience for tunnel time! It’s designed for radio. It’s on radio. And a radio programmer didn’t think of it. Why? That makes me want to puke.
Don’t get me wrong, I’m taking nothing away from Atlantic Records. As connected to radio as they are, Danny and Andrea could probably out program half the PDs out there anyhow.
This just points out how sometimes pointless radio can be to the listening public.

Network Forty, countless conventions, newspapers, newscasts and town criers have warned of the impending communications gridlock on the superhighway. With more and more outlets from which to choose, listeners will be tempted to abandon commercial radio. But that isn’t radio’s biggest problem. Radio’s biggest problem is radio. Why is there no creativity that used to make
our medium exciting? Why are there no great promotions designed to stimulate the audience?
They ain’t here no more. Why? Because most programmers aren’t up to the task.
Most programmers spend too much time behind a music computer making sure the flow is right. Here’s a news flash: Why not design the format, define the rules and insist that the air personalities adhere to those rules? Give them the opportunity to create their own music flow within the format. If they can’t do it, find others who can.

Most PDs spend too much time in focus groups. Why? With all due respect, f you don’t inherently know who your audience is and what music they like, find another line of work.
Why can’t you make your station exciting? Stop spending so much time researching your audience. Spend more time on developing a market through exciting promotions.

What happened to innovation? Excitement? The guts to do something so off-the-wall that it attracts listeners to your attitude…not your 10-in-a-row format that anyone and everyone can duplicate? More and more, the audience is identifying with that attitude. Music and formatics are important, but with music crossing formatic barriers with listener impunity, you have to do more to make your station stand out from the rest.
What will make the difference? Your talent.
Basically, every Top 40 plays the same hits; what should set a station apart is an aggressive and entertaining promotional presence…a presence that can only be found in the theatre-of-the-mind. Imagine WNCI packing four listeners in a “B.O. Sphere” car or KQHT’s “Turkey Bungee Jumping.” Why are stations such as KROQ, KRBE and KDWB regularly featured on our Promotions Page? Because too many Top 40s simply give away cash and concert tickets to the umpteenth caller.
Why?
Because as a program director, you’re spending too much time on other things that aren’t as important. Or because you just aren’t good enough.
Oh year. The name of the song? Delbert McClinton’s “Why? Why? Why?”
You had to ask?
 
~~~~~~~~~~~~~ July 29, 1994: ~~~~~~~~~~~~~
 
 
 
 
~~~~~~~~~~~ September 4, 1994: ~~~~~~~~~~~
 
 
     September 4, 1994
Record Promoter Tunes In To Audience Stuck in Traffic  
Danny Buch, of Atlantic Records, took advantage of commuters stuck in rush-hour traffic and turned it into an advertiser's dream.
"They are all a captive audience," said Mr. Buch, vice president of promotion of the record company in New York.

During August, Mr. Buch had a low-powered AM transmitter placed on the roof
Danny Buch, of Atlantic Records
of the Texaco station across from the Holland Tunnel and began broadcasting promotions for B-Tribe, a new group.
 
Because the broadcast reaches only 500 feet with a power of less than 100 milliwatts, it falls under the Federal Communications Commission's limit for nonlicensed stations.
Mr. Buch had interns from the company walk around with sandwich boards that said, "Tune to 1510 AM for the next 500 Ft. Music by B-Tribe."
Sales of B-Tribe, an instrumental group, increased 21 percent after the experiment, which ended last week. "That's the only place it could come from," Mr. Buch said of the increase. He said about 92,000 people a day are stuck waiting to pay that toll. "It's a completely unused, radical new form of advertising," he said. 

~~~~~~~~~~~ October 14, 1994: ~~~~~~~~~~~ 
 
 
Here's the video the above magazine quip refers to:
 
 
 ~~~~~~~~~~~ November 11, 1994: ~~~~~~~~~~~
 
~~~~~~~~~~~~~~~~~~~ 1994 ~~~~~~~~~~~~~~~~~~~
 
Another network news report from the time:
 
 
 
~~~~~~~~~~~ December 10, 1994: ~~~~~~~~~~~
 
 
 
 ~~~~~~~~~~~ December 24, 1994: ~~~~~~~~~~~
 
 
 
 
 ~~~~~~~~~~~ January 2, 1995: ~~~~~~~~~~~

Mediaweek | January 2, 1995
Watts New in Promotion
Atlantic Records signs on two low-power stations to spur sales
Say your a record label having trouble getting radio airplay to promote a new group that plays alternative music, What to do? If you're a major label like Time Warner's Atlantic Records, you start up your own low-power radio station. 
Last summer, Atlantic executives were looking for ways to promote B-Tribe, a dance band that plays flamenco-inspired house music.
Danny Buch, Atlantic vice president/promotions, decided to try something new: He created a so-called microradio AM station in New York City. 
Of course, with the plethora of stations clogging the radio band in New York and
the specter of FCC regulations, you can't just start up a standard radio station. But if the station broadcasts a very weak signal, it is not subject to FCC regulations.
Atlantic interns dressed as Santa's were outside the Holland Tunnel and at a second low-power site, outside the Midtown Tunnel, urging commuters to tune their radios to 1510 and 1410 AM, respectively. The stations repeated a five-minute program that featured ... 
(partial content is missing here)
Atlantic Records is the first major advertiser to use the medium to promote products. Buch says he got the idea for Atlantic after hearing a low-power broadcast by Marie Callendar's restaurant in Los Angeles.. ..If you are any kind of media expert, or you....  
https://business.highbeam.com/137332/article-1G1-15996195/watts-new-promotion-atlantic-records-signs-two-lowpower
 
 
 
~~~~~~~~~~~ April 10, 1995: ~~~~~~~~~~~ 
 
Marketing News April 10, 1995 Vol. 29 No. 8 Page 7:
Radio Stations Show How Low They'll Go
To Win An Audience 
Low-power radio stations are now being used as a marketing tool. Before, these facilities were utilized exclusively to disseminate information on traffic, weather and services. However, Atlantic Records Corp. has found a clever application for these radio stations. It is now used to test the reaction of customers to its recordings.

(This is not the 1995 issue cover)
At one test, a recording group experienced significant sales increase when it songs were broadcast by Atlantic's low-power radio station to the Holland Tunnel in New York. As a result of this success, Atlantic intends to use its radio station to promote the latest from Led Zeppelin members Robert Plant and Jimmy Page. The radio station will be situated in a facility near the concert venues where Plant and Page will perform. Unregulated by the FCC, low-power radio stations can also be used by car ferry service firms, government agencies, museums and grocery stores. It's a radio station with only one-tength of a watt, with a limited broadcast radius of a half mile. Yet it may be the hottest new ad vehicle. Long a standard at airports and public facilities, low-power radio is now being expanded for commercial purposes.
 
Danny Buch, Atlantic Records vice president of promotion, said the firm started experimenting with low-power radio last July. The signal was aimed at commuters outside the Holland Tunnel in New York. The transmitter was on the roof of a Texaco gas station. To test the station's viability as a promotional tool, the company played Atlantic artist B-Tribe on the low-power station. That was the group's only airplay during the initial two-week experiment. Buch said the artist's sales went up 21%, and the test received extensive TV and newspaper coverage.
In a three-day experiment in December, commuters were greeted by interns wearing signs that read, "You winn! Listen to 1510." The station encouraged people to call (212) YOU-WINN from their cars or when they got m work. All callers won a prize, ranging from cassettes and compact discs of Atlantic artists to a grand prize of free tolls for a week. In one day, Atlantic received so many calls (about 700) that the phone system was blown out at Time Warner, Atlantic's parent company.
 
From the phone calls, Atlantic has developed a customer mailing list that would be "enticing to advertisers," said Bob Kranes, director of low-power radio ventures for Atlantic. Buch estimated a potential daily audience of 300,000 between 1510 AM and another station outside the Lincoln Tunnel on 1410 AM.
 
"This is a major market concept," Buch said. "Normally, test markets are smaller." "Low-power radio represents the sort of direct-to-consumer marketing that can have a tremendous impact on artist awareness, as well as translate into sales," said Atlantic Records president Vat Azzoli. Atlantic's next major use for low-power radio will be during the spring and summer tours of former Led Zeppelin members Jimmy Page and Robert Plant. With a transmitter on its roof, an 18-wheeler truck filled with memorabilia will be parked just outside the concert site.
The truck will be provided by Miller Genuine Draft, the tour's sponsor. "With the Page/Plant tour, we're creating an "Unledded" Zeppelin radio station," said Buch. "It's a groundbreaking marketing line." Buch got the idea for a low-power radio station after hearing a broadcast from Marie Callendar's restaurant in Los Angeles. The restaurant beamed its menu and daily specials to the surrounding area. "The Marie Callendar signal was very strong," said Buch.
Low-power radio has been around for years, providing information about traffic, weather, and services. The Federal Communications Commission does not regulate stations with 100 milliwatts (1/10 watt) of power or less. Small and medium markets generally have AM stations with 1,000 or 5,000 watts, and most major cities have stations with 50,000 watts, the maximum level in the U.S. Buch said the amount of power is not important as "all advertising is reach and frequency."
He noted the breakthrough in low-power radio came when "we finally found the equipment to make it work." Andrew Milder, president of Business Broadcast Systems, said the distance the signals travel depends on the height of the transmitter. Milder, who started working with low-power stations in 1992, created the stations for Atlantic and Marie Callendar's.
 
While the technology for low-power radio stations has existed for years, there were problems in making it work. "The transmitters were not as good," said Milder. "The audio component is now more significant." Milder said low-power stations used to run continuous loop cassettes. Now the stations use digital recording systems with solid-state equipment. Audio messages are recorded onto a chip in a computer.
 
For a restaurant, the computer's built-in clock switches the menu message from breakfast to lunch at the appropriate time. Also, by being able to store different messages, the programming can be more entertaining. "It's a dynamic as opposed to a static message," said Milder. He said the low-power station technology means "valuable information for the customer and valuable meaning for the advertiser."
Milder also came up with the "talking house." Prospective buyers could park by the house and listen to a description of the home any time of the day without leaving the car. The methods for using low-power radio so far are only the beginning of the possible functions for the format. "In view of our long-term plans, which include broadcasting to additional congested locations and coordinating promotions with local malls, stadium parking lots, and existing billboards, the possibilities are truly limitless," Kranes said.
At a shopping mall, a transmitter could be placed on the building's roof. Incoming shoppers could be made aware of the signal, and ad time could be sold to mall retailers. Other possibilities in Atlantic's future range from audio books to providing sound for the huge Spectra-color video screen in Times Square. In addition, the company has initiated discussions with outside advertisers and agencies for further cross-promotion, including pointing commuters to commercial stations once they've passed out of the low-powered signal's limited range.
 
Other possible uses for low-power radio include these:
  • A car ferry service advertising to people stuck in traffic.
  • Government agencies advertising rest stops and fast-food establishments that travelers will encounter on highways.
  • Museums, grocery stores, fast-food restaurants, and housing developments using the medium for ads.
  • Businesses in smaller areas could offset the cost with other advertising, especially if the arrangements are logical tie-ins.
  • A supplement to on-line services so that companies could send information by modem in response to inquiries.
    
 
 
~~~~~~~~~~~~~ April  28, 1995: ~~~~~~~~~~~~~
 
 
 
~~~~~~~~~~~ April 29, 1995: ~~~~~~~~~~~ 
 
 
 
 
 
~~~~~~~~~~~~~ May 6, 1995: ~~~~~~~~~~~~~

 
 
 
 
 
~~~~~~~~~~~~~ June 2, 1995: ~~~~~~~~~~~~~
 

 
~~~~~~~~~~~ Early 1996: ~~~~~~~~~~~

Mediaweek | Volume 6 -1996 - ‎
(Google Snippet Veiw excerpts only, full article not available) -

Milder in 1994 convinced Atlantic Records that his micro-radio broadcast systems could be used to promote albums to commuters stuck in rush-hour traffic. ... Atlantic's segment can be heard by an estimated 250,000 commuters per day at the Lincoln, Holland and Queens Mid town tunnels. ... "What I hope to do is set up cross-promotions with radio stations so that our message includes a prompt for the listener to tune to the station when they're out of our broadcast area," Milder says.
 
~~~~~~~~~~~ Sometime in 1998: ~~~~~~~~~~~
 
This Week In FMQB History: 
Atlantic’s Danny Buch and Monte Lipman are spotted outside a New York City tunnel trying out a new promotion campaign in 1998.
 
 
~~~~~~~~~~~ That's all I could find! ~~~~~~~~~~~ 

Thanks to 'The Low Power Radio Archives' for previously doing most of the legwork of this history at: https://sites.google.com/site/lowpowerradio2/atlanticrecordslowpowerradio, but I was able to expand on it a fair bit. If anyone has something to add to this compilation, please let me know!


By the way, and this has nothing to do with part 15, but here's a very cool 30 minute documentary that's well worth the watch:  25 Years: A History of Atlantic Records, 1948-1973:



Tuesday, December 26, 2017

Radio Survivor features HobbyBroadcaster

 
Radio Survivor presents something different than their usual topic offering in podcast #120 by taking a close look at Part 15 broadcasting while they interview with Bill DeFelice of HobbyBroadcaster.net. This one hour long, very excellent episode is one you don't want to miss!....

"First conceived in the 1930s, there is a type of tiny little radio station that anyone can operate legally, without a license. Bill DeFelice of HobbyBroadcaster.net joins the show to tell us about so-called 'Part 15' radio stations, and how you can get on the air today, to broadcast around your house, or even your neighborhood."

Listen or download:
EPISODE #120 - How To Have Your Own Tiny Radio Station 
*All Radio Survivor episodes are now available as free to air for any non-commercial broadcast or internet station. Details here: http://www.radiosurvivor.com/radio/

"Since 2015 the Radio Survivor show and podcast has been “the sound of strong communities,” a weekly hour-long show that explores community media, from community and college radio to podcasting and public access TV, from independent internet radio to on-demand streaming shows. Help your listeners understand the value of community-centric non-commercial radio by exposing them to stories of great community media and introducing them to the talented and visionary people making it happen."

Monday, July 31, 2017

Part 15 in 1960

I was born in 1960, not that it has anything to do with anything, but here's a look at what Part 15 was doing back then. It's nothing exciting (except maybe the race track transmitters thing), but it is an interesting read in a historic sense. The following are a few excerpts from: https://www.fcc.gov/reports-research/reports/annual-reports-congress/26th-annual-report-congress-1960

26th ANNUAL REPORT
FEDERAL COMMUNICATIONS COMMISSION
FOR THE FISCAL YEAR 1960
(With notation or subsequent important developments)

INVESTIGATION

Low Power Communication Devices
Local interference problems are aggravated by persons who operate low-power communication devices which exceed the radiation limits prescribed in part 15 of the Commission's rules. Unlicensed use of wireless microphones, phonograph oscillators, electronic "baby sitters," home intercommunication systems, remote control of model airplanes, etc., is permitted on certain frequencies but under strict limitations as to power, antenna length and radiation. But many of these operations exceed the limits and interfere with licensed radio services. This is especially true of juveniles using mail order kits of home-assembled equipment to "broadcast" voice and records to a neighborhood. Besides taking action against violators, the Commission continues to seek the cooperation of manufacturers, sellers, and users of such devices to see that they ate certified as meeting technical requirements.

Carrier Current Broadcast Systems
There is continued interest on the part of colleges, churches, and individuals to establish carrier current broadcast systems or to increase the power of existing systems. However, to avoid interference to licensed broadcast stations, section 15.7 of the rules limits radiation so that associated receivers must either be connected directly to the distribution cable or in close proximity. Sampling investigations over the years have consistently indicated a tendency to exceed the allowable radiation limits. Operators have been warned of the consequences that could result from excessive radiation, but there is particular difficulty with colleges because of changing student bodies in charge of so-called "campus" broadcast systems. Lack of personnel has made it impossible to investigate the carrier current systems at all colleges. The Commission is studying proposals in docket 9288 for possible amendments to the existing regulations.

Unlicensed Transmissions at Race Tracks
The apprehension of operators of illegal transmitters at race tracks for "beating the bookies" is becoming increasingly difficult because "f the trend toward miniaturizing of transmitters and the fact that a concealed low-power transmitter may send a hundred feet or so to a confederate. Track officials cooperate by advising FCC investigates the most opportune times to cover the raee tracks when illegal radio operation is suspected.

Incidental radiation devices
The part 15 regulations were originally promulgated in 1938 as the low power rules to regulate the use of certain radio-operated control devices. Their coverage was extended through the years to include other devices such as carrier current systems and receiver radiation. Today these rules embrace all devices which generate radio-frequency energy either deliberately, as in receiver oscillators, or fortuitously, as in automobile ignition systems.... FCC regulations merely require that these devices be operated so that no interference is caused. If interference results, the operator is required to take corrective action..
Due to the increasing number of foreign receivers being imported, the Commission, through the Department of State, notifies foreign manufacturers of its receiver regulations, advising them of the need to measure radiation and certify receivers intended to be used in this country. This program is bearing fruit.... Being unable to proceed against the manufacturer, the Commission finds itself in the difficult position of trying to control interference from devices in actual use rather than at the place of manufacture.

Radio Frequency Bandwidth and Spectrum Utilization
The Commission continues to encourage the nse of all available techniques for efficient spectrum utilization. Such techniqnes include improved frequency stability, single sideband transmission, reduction of spurious emissions and use of modulation systems giving improved spectrum efficiency. Regulatory progress in this matter includes rule changes to provide more stringent requirements for reduction of spurious emissions in the aural broadcast services...

Type Acceptance of Transmitters
The Commission's type-acceptance program is designed to evaluate the technical adequacy of transmitters used in most of the radio services. Type acceptance is based upon evaluation of descriptive and measurement data usually furnished by the manufacturer, or occasionally by the applicant for license. If such data show that the transmitter is capable of meeting the technical specifications of the rules governing the class of station for which the transmitter is designed, type acceptance is granted. If circumstances warrant, the Commission may require that type-accepted equipment be submitted to its laboratory for inspection and test to substantiate its capability of compliance with applicable rules. The Commission's type-acceptance data and other information on equipment filed for application reference purposes are not open to the public but are useful to the Commission in determining the technical characteristics and capability of transmitters. Applicants who have once filed such data can iudicate on subsequent applications that the infonnation is already "on file."

Studies of New Systems and Devices
...There were continued studies of multiplex and stereophonic systems for AM and FM broadcasting. Tests of several FM receivers of recent manufacture indicated no significant improvements which might allow the use of closer spacings between FM broadcast stations using the same or nearby channels. The laboratory participated in a field survey to evaluate the possibilities of use of an on-channel booster to fill in areas of deficient TV signal reception, in an experimental operation by stationWTEN,Channel 10, atAlbany,N.Y.

Sunday, March 26, 2017

A Couple More Cool Free Gadgets

As you've probably noticed by now, I tend to focus a lot on freeware offerings, and although an apparent disdain exist for the Windows operating system, which is essentially the only one I use, here's a couple more of the same...

This first one is an offering from the UK based website RadioTools. besides sporting a handsome clock interface it also is acts a functional indicator display for any number of alerts you decide to implement into it (examples described below).
In my opinion, this would be best used wall mounted, maybe dedicate an old pc you might have laying around for it.. Of course I there's nothing wrong with it being used on the same pc as your automation operates on (I assume most do) and maximizing its widow when you're not on the pc.
Studio Clock for Windows
A studio clock application for use around your station including a customisable logo, studio name, station strapline or RadioText banners, automatic status indicators for silence and overload which can be triggered from the PC sound card and many other on-screen alerts and alarms (such as telephone, door, Major News Story and RDS Traffic active) which can be set and reset via a network connection. The screen includes an updatable text field that can be used to show the station's RadioText or "now playing" details and various other indicators that were originally designed for our in-house broadcast management platform. This application can be used with both traditional 4:3 monitors (1024x768 screen resolution) and widescreen 16:9 monitors (1280x768) by changing a setting in the configuration file and can run as a "stand-alone" clock or as part of a management platform. We recommend installing TimeSyncTool on the same PC rather than Windows built in network time client, to ensure the exact time is always maintained.
Get your for free now:
http://www.radiotools.uk/index.html



Another free studio gadget:
VUMeter
I happen to like analog VU meters - particularly those having vintage appearance, there are numerous vst plugin offering this which are more attractive, but this one functions as a stand alone, run on even the oldest Windows pc, non buggy and doesn't use up resources. It's pretty basic, function accurately. I can't give comparison since this is about the only software analog meter I've ever used (from time to time) with any kind of consistency, but I always liked it and it can be useful. And of course it's free.
Softronic Review:
VUMETER is an analog audio meter old - fashioned used to visually monitor sound levels of your PC. VUMETER is an application which measures all the sounds that are occurring on the PC with what is useful regardless of the player used. The options of VUMeter three: the option "always visible", the adjustment of the sensitivity scale and the selection of the input device. To access the options you must right click on the program. This vumeter is monophonic and stereo. measure the output signals, not the input signals.


http://www.vuplayer.com
















Friday, March 24, 2017

ESSENTIAL PART 15 TIP

In the midst of discussion, the discussion discussed detoured on how to best attain AM coverage range.. I'm not going to link you to the specific Part15.us thread because the topic was besides the point, except for a single line that really stood out to me and it is indeed the best Part 15 piece of advice you'll ever get...




ALERT!: IMPORTANT!: ESSENTIAL PART 15 TIP:
"To reach your target area with a part 15 AM system you must locate the transmitter and antenna at the target location."
ESSENTIAL PART 15 TIP IS QUOTE OF CARL BLARE




That quote illustrates the secret of a successful Part 15 installation. If you can do that, then you've got it made. "Think small, cause that's all you got, and once you perfect it, it might be a lot." -- Doctor Seuss
...Ok, the doctor didn't really say that but he would have if he were here.